Licensing – Simplified
Licensing is a complicated subject, but very necessary to protect both parties involved; creator (me) and end user (you).
I plan to keep the licensing straight forward and simple so it does not burdon the use of the images by the end user or my enjoyment of photography. Based on this idea of keeping it simple here are a few key terms everyone should be aware of:
Royalty Free – The images are licensed with a one time fee and can be used pretty much as needed for more than one project; think multiple social media posts.
Rights Managed – The images are licensed as needed based on the intended use, i.e. one time only and for a set time duration and specific use.
Editorial – Images are used to tell a story, i.e. to accompany a news article or blog post.
Commercial – Images are used to sell a product or service.
Images on this site can be licensed in one of three ways depending on use:
- editorial rights managed
- commercial rights managed
Here are a few examples to help you decide which is right for you:
Example #1: (applies to 90% of users) You want to put an image on your blog (or social media page) to help illustrate a post – this would require only the Blogger-Editorial-Social (editorial rights managed) license. The license cost is going to be either $1.99 or $2.99 depending on size.
Example #2: (applies to the other 10%) Your race team is sponsored by “Bob’s Hardware” and he wants to use an image of you and your car in victory lane for an advertisement in the local newspaper. This would be a commercial rights managed license and would require a quote using a tool that calculates the cost based on the size of the advertisement, the papers circulation and how long the add will run. This will require a custom quote and the price will be more than the editorial cost.
Example #3: Your team needs to hand out promotional photos at a sponsor’s event, the Limited Print license allows you to print up to 100 images no larger than 8 x 10 inches.
Use of the images under an editorial license does require one of the following image credits:
- photos by Ed Aldridge
- photos by Ed Aldridge – www.edaldridge.com
I prefer the second one with the web site address but either is fine. The image credit does two things that benefit all parties involved:
- Helps me license more images
- Licensing more images keeps cost down to you.
- Post a copy of the image on a network server or web server for use by other users (licenses are by individual);
- Sub-license, re-sell, rent, lend, assign, gift or otherwise transfer or distribute the image or the rights granted under these terms;
- Use any of the image as part of a trade-mark, design-mark, trade-name, business name, service mark, or logo;
- Use image licensed as “Editorial”, for any commercial, promotional, endorsement, advertising or merchandising use. For clarification, in this Agreement “Editorial” use of images means use relating to events that are newsworthy or of general interest and expressly excludes any advertorial sections (i.e. sections or supplements featuring brand and/or product names or sections or supplements in relation to which you receive a fee from a third-party advertiser or sponsor);
- Remove any notice of copyright, trade-mark or other proprietary right from any place where it is on or embedded in the image.
- Use the image in a fashion that is considered by me or under applicable law to be pornographic, obscene, immoral, infringing, defamatory or libelous in nature, or that would be reasonably likely to bring any person or property reflected in the image into disrepute;
- Use the image in a way that places any person depicted in the image in a bad light or in a way that they may find offensive – this includes, but is not limited to, the use of images: a) in pornography, “adult videos” or the like; b) in ads or promotional materials for adult entertainment clubs or similar venues, or for escort, dating or similar services; and c) uses that are defamatory, or contain otherwise unlawful, offensive or immoral content. You may not use images containing the likeness of a person if such use implies that the model engages in any immoral or illegal activity or suffers from a physical or mental infirmity, ailment or condition;
- Use images in a manner that competes with our business including, but not limited to, displaying images in any format (including thumbnails) for download on a website Stock Images for sale;
- Use the image for editorial purposes without including the following credit adjacent to the image or in audio/visual production credits: ‘photos by Ed Aldridge’ OR ‘photos by Ed Aldridge – www.edaldridge.com’;
- Incorporate the image in any product that results in a re-distribution or re-use of the image or is otherwise made available in a manner such that a person can extract or access or reproduce the image as an electronic file;
- Use or display the image in an electronic format that enables it to be downloaded, exported or distributed via mobile devices or shared in any peer-to-peer or similar file sharing arrangement;
- Use or display the image in such a manner that gives the impression that the image were created by you or a person other than the copyright holder of the image.
Please note that by purchasing a license to use the image on this site from us, you acknowledge that no transfer of copyright exists, and you are purchasing a license to use the image as per the terms set out in this agreement.
For any uses not listed here, or for questions regarding licensing please contact me.